Package-Free Supermarket in Germany.

Junkless food in Germany proves popular. Original Unverpackt founders Sara Wolf and Milena Glimbovski. Photograph: Unverpackt (in the Guardian)

I was pleased to read this Guardian article about a Supermarket in Germany, founded by Sara Wolf and Milena Glimbovski, which sells produce to customers without any packaging at all. People bring their own containers which are weighed at the start, and a label is stuck on them to indicate their weight, so it can be deducted from the final weight of the product at the checkout.

The article highlights that these schemes seem to be marketed to the richer echelons of society. In my opinion there is no need for this. Selling produce in this way should be cheaper. The reduced costs can be passed on to the final consumer. Just think how many middle-men are missed out. No need for expensive packaging, design teams, marketing people etc. The product sells itself by its quality.

Let’s get back to using our own senses to determine how good a product is.

How does it look?

How does it smell?

How does it taste?

Don’t let the vampiric advertising people take your power away.

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